Ensuring your brand touches the target audience at all contact points

About Us

Westmount360 is a 360 communications agency

What is 360 communications?

360 communications means that we offer a full range of services to ensure that your brand touches your target audience at all points of contact – this can be direct and indirect

What does this mean to me?

We devise strategies to meet your business objectives:

• Ensure that your company or product differentiates from the competition and appeals to your target audience
• Generate good quality sales leads
• Establish you as a thought leader
• Get ahead of your competitors
• Raise your profile in the media, Internet and to specific audiences
• Support your sales teams by leveraging third party and influencer relationships

What industries do we specialise in?

Areas of expertise include industrial and IT technologies across a range of B2B verticals. We also have experience working with the public sector and charities.

Who is the team?

Westmount360 is made up of a team of talented individuals throughout the globe who have profound knowledge of strategic marketing communications, PR and social media across a range of vertical markets. Countries that we currently cover include the UK, Ireland, France, Germany, Italy, China, UAE, South and North America. We can accommodate other countries depending on the client brief.

Our Approach

Identify

• Fully understand your business objectives, market position and target audience to identify your unique marketing proposition and future opportunities

Strategise

• Based on research and industry knowledge, create a strong creative communications strategy that meets your business goals

Develop

• Devise a workable communications plan based on your business objectives, marketing strategy and budget

Connect

• Articulate your brand through a mix of communication channels for your target audience from Public Relations (PR), Electronic Direct Mail (EDM), events to social media

Measure

• Continually assess the success of your communications plan by setting far reaching targets, measure and re-evaluate the process

Our Services

Strategic Messaging and Positioning

Combine internal and external research findings to strategically develop compelling messaging and positioning, write unique value propositions, revise product brand architectures and tailor messaging to specific target audiences.

360 Marketing Communications

Research, create and implement global strategic marketing communication programmes to ensure that your brand touches your target audience at all points of contact – direct and indirect. This means that you will have a co-ordinated approach to promoting your key messages through a marketing mix which can include PR, EDM, events, adverts, key account marketing, sales promotions and influencer programmes. Setting measurable targets will ensure the effectiveness of your programme.

Public Relations (PR)

Effective PR can help manage brand reputation and create a strong relationship with your target audience through a consistent high quality, on message media presence. Media training support services include developing key messaging and ensuring that all spokespeople are proficient to address all types and levels of media interviews.

Websites & Search Engine Optimisation (SEO)

Develop, design, write and host small microsites to large eCommerce websites on our own platform or a client’s own. Specialise in devising online marketing incentive campaigns for sales lead generation and data capture purposes. Data integration and segmentation to Customer Relationship Management (CRM) systems. Consult on SEO to improve search engine rankings.

Social Media

Create and develop social media strategies, write and implement campaigns based on the channels which are right for your target audiences, for example LinkedIn, Twitter, blogs and Facebook. Types of services include competitor benchmarking, influencer engagement programmes, copywriting, monitoring and measurement.

Event Management

Craft and implement full or part event management support plans from media tours, press conferences, roundtable debates, gala dinners, award ceremonies, product launches to corporate days. Services include branding, invitation list management, logistics and hosting.

Copy Writing

Research and write compelling content on complex subjects. Types of copy include taglines, advertising slogans, blog posts, thought leadership articles, press releases, expert columns, opinion pieces, company statements, websites, speeches, presentations and direct marketing.