Westmount360 is a 360 communications agency
What is 360 communications?
360 communications means that we offer a full range of services to ensure that your brand touches your target audience at all points of contact – this can be direct and indirect
What does this mean to me?
We devise strategies to meet your business objectives:
What industries do we specialise in?
Areas of expertise include industrial and IT technologies across a range of B2B verticals. We also have experience working with the public sector and charities.
Who is the team?
Westmount360 is made up of a team of talented individuals throughout the globe who have profound knowledge of strategic marketing communications, PR and social media across a range of vertical markets. Countries that we currently cover include the UK, Ireland, France, Germany, Italy, China, UAE, South and North America. We can accommodate other countries depending on the client brief.
Strategic Messaging and Positioning
Combine internal and external research findings to strategically develop compelling messaging and positioning, write unique value propositions, revise product brand architectures and tailor messaging to specific target audiences.
360 Marketing Communications
Research, create and implement global strategic marketing communication programmes to ensure that your brand touches your target audience at all points of contact – direct and indirect. This means that you will have a co-ordinated approach to promoting your key messages through a marketing mix which can include PR, EDM, events, adverts, key account marketing, sales promotions and influencer programmes. Setting measurable targets will ensure the effectiveness of your programme.
Public Relations (PR)
Effective PR can help manage brand reputation and create a strong relationship with your target audience through a consistent high quality, on message media presence. Media training support services include developing key messaging and ensuring that all spokespeople are proficient to address all types and levels of media interviews.
Websites & Search Engine Optimisation (SEO)
Develop, design, write and host small microsites to large eCommerce websites on our own platform or a client’s own. Specialise in devising online marketing incentive campaigns for sales lead generation and data capture purposes. Data integration and segmentation to Customer Relationship Management (CRM) systems. Consult on SEO to improve search engine rankings.
Create and develop social media strategies, write and implement campaigns based on the channels which are right for your target audiences, for example LinkedIn, Twitter, blogs and Facebook. Types of services include competitor benchmarking, influencer engagement programmes, copywriting, monitoring and measurement.
Craft and implement full or part event management support plans from media tours, press conferences, roundtable debates, gala dinners, award ceremonies, product launches to corporate days. Services include branding, invitation list management, logistics and hosting.
Research and write compelling content on complex subjects. Types of copy include taglines, advertising slogans, blog posts, thought leadership articles, press releases, expert columns, opinion pieces, company statements, websites, speeches, presentations and direct marketing.